My Local Style: PRIMED
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My Local Style: PRIMED ◌
“If you practice your craft in a certain way, everything you do, say, and wear should reflect on that, it should all become one,” Chris proclaims when asked about the importance of his look and lifestyle.
It was refreshing to follow Chris around in this reportage film and hear him speak about his convictions with so much passion. Someone who truly lives and breathes his values, Chris and his community present a look into a world where everything has purpose.
“My Local Style: Primed” is an observational film about the 'Primed' barber business, sustainability, community, and bespoke fashion.
Chris Jones has been running the barbershop in Leeds’ Chapel Allerton for over 12 years. Somewhat of a local legend, Chris shares his values and perspectives with friends and the barbershop’s “usuals”.
Length: 6min 25s
Production: UK, FLUX, 2022
Team:
Directed by Conor Gorman / FLUX
Cinematography by Elisa Matvejeva
Edited by Alicja Rymarowicz
Coloured by Dan Beddoe
Music & Sound by Stuart Crowhurst / 88 West Music
With thanks to
Aaron Connolly @aaronlconnolly, Aidi @aidi_thebarber, Faz Patel at 'The Archives' thearchives_co, Dominic Earl @dominicearl, Jay Luke @mr.jay.luke, Dean Westmoreland @dean_westmoreland
